Creating a New Generation through Mutual Mentoring and Intergenerational Bonding
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Fisch Tales: The Making of a Millennial Baby Boomer®

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“I teach them business, they teach me life.”

It’s this principle that underscores Bob Fisch’s book, Fisch Tales: The Making of a Millennial Baby Boomer. A renowned disruptor, Bob’s trailblazing mutual mentoring approach breaks down the tribal instincts of Millennials and Baby Boomers alike to create a new generation of unity and understanding. Calling himself a Millennial Baby Boomer®, Bob elevates the best of both generations to move people towards their fullest potential and businesses towards more profitable futures. Wherever you are in your career and life, Bob wants his readers to know one thing: the best is yet to come!

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About Bob Fisch

It’s never too late to live the life of your dreams

Specialty apparel retailing pioneer Bob Fisch has spent over 30 years as a CEO. Most notably, Bob transformed retailer rue21 into an industry powerhouse, boasting 11 consecutive years of profitability and high-growth by energizing and inspiring his team at unprecedented levels. A master motivator, Bob has developed management and leadership techniques that have led him to his transformational mutual mentoring approach. His generation splicing framework helps different generations in the workplace gain an understanding of and learn from one another. Bob’s passion for helping people reach their full potential has been a career-long guiding light, and he’s excited to share his wisdom with the world.

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Bob Fisch standing with foot on bench

Let a Master Motivator Show You Why Your Best Is Yet to Come

Misunderstanding, indifference, adversarial. For many, these words have come to define the relationship between Millennials and Baby Boomers. Life doesn’t have to—and shouldn’t—be this way. Founder and former rue21 CEO Bob Fisch knows this from experience. His message of intergenerational bonding and mutual mentoring helped him grow rue21 into the industry standard. More importantly, his openness to the lessons of youth and his excitement for learning new things gave him—and the Millennials he’s worked with—a new perspective on life. Bob is determined to show Millennials and Baby Boomers alike that their best is yet to come, regardless of their stage of life or career. In addition he is currently working on mentoring Fashion Institute of Technology (FIT) students to help them achieve their goals and dreams.

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