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The Book

Fisch Tales: The Making of a Millennial Baby Boomer

I teach them business, they teach me life.

"What a great read! I loved the informal, down-to-earth writing style of this book! So refreshing to read a “business book” with actionable advice and compelling storytelling presented in a fast-paced way. Fisch Tales is a roadmap for millennials and baby boomers, with excellent advice on how to work better and get more out of life. Bob believes millennials and baby boomers can learn from each other, and frames a process he calls “mutual mentoring.” If you’re a millennial in the middle of your career, this book has many excellent lessons in it that you can bring to the office tomorrow. As a baby boomer, I found his stories to be both inspirational and instructive. I found myself nodding and smiling a lot, page after page. Mindset is everything as we get older, and Bob provides tools to help baby boomers advance their futures in exciting ways, and stay motivated. Thank you Bob and his team for a highly entertaining and useful read!"
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Bob Fisch with Millennial Advisory Board
Bob Fisch with Millennial Advisory Board

While it’s virtually a national pastime for other Baby Boomers to find fault with the Millennial generation, there is one Baby Boomer whose career in retail is notable for actively engaging with and learning from Millennials. That’s why he’s the one and only ‘Millennial Baby Boomer’—Bob Fisch.

The business growth expert and former rue21 CEO has written the book on how concepts like mutual mentoring and generation splicing helped him keep his business on the leading edge of the retail fashion industry, but more importantly gave him a new outlook on life at a time when he needed it most. What’s more, Bob and his methodologies create space for individuals to learn and grow as people with the help and wisdom of a younger (or older) generation. It proves definitively, that for anyone, the best is yet to come!

Playing the disruptor, valuing tribal knowledge over pedigree, putting it on the line, doing whatever it takes, and building a billion-dollar business are among the bold-faced lessons of life and work that the 30-year CEO shares with Millennials in Fisch Tales: The Making of a Millennial Baby Boomer.

Generational Splicing

Fisch Tales: The Making of a Millennial Baby Boomer is an invaluable tool for Millennials with ambitions to run a company, start a company, climb the management ranks, be a self-made success, or just find peace of mind during a tumultuous stage of life. At the same time, the book is a tonic for Baby Boomers who have no intention of slowing down, whether they remain in a structured career mode or are exploring new challenges, and areas of life they didn’t know were open to them.

“It’s the best of both worlds,” Bob explains. He calls it generation splicing. “Designations based on your birth years tell what you are, but they don’t tell me who you are.” And that’s the answer Bob is always looking for.

'Fisch Tales' Times Square Book Launch
‘Fisch Tales’ Times Square Book Launch

While Millennials and Baby Boomers may seem at odds with each other, in Fisch Tales, Bob sees it differently. He says there is plenty of room for common ground between the two that helps both generations find the life of their dreams.

His message to Millennials is not to be disappointed or impatient if they haven’t “peaked” in their 30s or 40s. If ultimate goals do not happen precisely on their timetable, it doesn’t mean they won’t attain the goals at a later point in life—assuming they keep pursuing them. His message to Baby Boomers is that it’s never too late in life to enjoy further success—success that conceivably could loom greater than any they previously had.

That, in fact, is the experience of Bob himself, who was in his 50s when he put an exclamation point on his legacy as a retail pioneer.

Fisch Tales masterfully inspires and guides Millennials and Baby Boomers to embrace mutual mentoring, while learning how to capitalize on each other’s unique strengths and weaknesses. Fisch built his successful career empowering and mentoring multiple generations and has a special ability to get the best out of those he surrounds himself with. A must read for managers, corporate leaders, emerging executives and anyone who wants to benefit from the two largest age demographics in the US.
JEFF ERDMANN
Wealth Advisor, Forbes #1 Wealth Advisor in the USA 2016, 2017, 2018

Disruptor

Bob Fisch with Millennial Advisory Board
Bob Fisch with Millennial Advisory Board

While it’s virtually a national pastime for other Baby Boomers to find fault with the Millennial generation, there is one Baby Boomer whose career in retail is notable for actively engaging with and learning from Millennials. That’s why he’s the one and only ‘Millennial Baby Boomer’—Bob Fisch.

The business growth expert and former rue21 CEO has written the book on how concepts like mutual mentoring and generation splicing helped him keep his business on the leading edge of the retail fashion industry, but more importantly gave him a new outlook on life at a time when he needed it most. What’s more, Bob and his methodologies create space for individuals to learn and grow as people with the help and wisdom of a younger (or older) generation. It proves definitively, that for anyone, the best is yet to come!

Playing the disruptor, valuing tribal knowledge over pedigree, putting it on the line, doing whatever it takes, and building a billion-dollar business are among the bold-faced lessons of life and work that the 30-year CEO shares with Millennials in Fisch Tales: The Making of a Millennial Baby Boomer.

Generational Splicing

Fisch Tales: The Making of a Millennial Baby Boomer is an invaluable tool for Millennials with ambitions to run a company, start a company, climb the management ranks, be a self-made success, or just find peace of mind during a tumultuous stage of life. At the same time, the book is a tonic for Baby Boomers who have no intention of slowing down, whether they remain in a structured career mode or are exploring new challenges, and areas of life they didn’t know were open to them.

“It’s the best of both worlds,” Bob explains. He calls it generation splicing. “Designations based on your birth years tell what you are, but they don’t tell me who you are.” And that’s the answer Bob is always looking for.

'Fisch Tales' Times Square Book Launch
‘Fisch Tales’ Times Square Book Launch

While Millennials and Baby Boomers may seem at odds with each other, in Fisch Tales, Bob sees it differently. He says there is plenty of room for common ground between the two that helps both generations find the life of their dreams.

His message to Millennials is not to be disappointed or impatient if they haven’t “peaked” in their 30s or 40s. If ultimate goals do not happen precisely on their timetable, it doesn’t mean they won’t attain the goals at a later point in life—assuming they keep pursuing them. His message to Baby Boomers is that it’s never too late in life to enjoy further success—success that conceivably could loom greater than any they previously had.

That, in fact, is the experience of Bob himself, who was in his 50s when he put an exclamation point on his legacy as a retail pioneer.

Download a Free Chapter

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