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New Release

Get A Life

A Roadmap To Rule The World

This Book Is Not For The Timid

Retailing innovator BOB FISCH has built a super successful career–and life–on bedrock beliefs that set him apart from cookie-cutter CEOs. Bob doesn’t tolerate time-wasting bullshit. He’s your TRUTH-TELLING CEO next door. In the role he relishes as Disruptor-in-Chief, Bob brought retailer rue21 from the brink of extinction to a $1 billion valuation on the strength of 1,200 stores, making it the largest specialty apparel retailer at the time. So what are you waiting for?! Crack open this no-holds-barred roadmap to GET A LIFE!

In a post-pandemic world, Fisch’s call to create a stronger identity for yourself by following his principles of fostering Tribal Knowledge, Vision, Mentoring, Legacy, and above all Empathy comes at the perfect time. And his message–that anyone can do this if they follow Fisch’s Rules of Reinvention for creating the best version of you–is powerfully summed up in one of his own personal mantras: THE BEST IS YET TO COME!

Purchase Your Copy Today!

"Patience is not about waiting for things to happen. It’s about making things happen."

Book Launch Event

Watch Bob's Speech from the Book Launch Event

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Intergenerational Bonding

Fisch Tales

The Making of A Millennial Baby Boomer

Mu•tu•al Men•tor•ing
n. The act of two parties exchanging knowledge to help each other reach their full potential

Who’s really winning the battle between Millennials and Baby Boomers for cultural and workplace superiority? It’s those in both generations perceptive enough to see that victory―and success in both life and business – means finding common ground. That transformative idea has given rise to a new generational label: Millennial Baby Boomer.

In FischTales: the Making of a Millennial Baby Boomer, Bob Fisch outlines his vision for a new paradigm of Generation Splicing that bridges the divide between Millennials and Baby Boomers.

Whether you’re a Millennial entrepreneur, a retail intrapreneur, or an ageless Baby Boomer, FischTales contains the knowledge to show you that your best days are yet to come.